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Austin Falley
School of Business
785-864-3852

Branding, consumer behavior experts can comment on Malaysia Airlines corporate rebranding

Tue, 08/12/2014

LAWRENCE — University of Kansas marketing and consumer behavior scholars are available for comment on the recent news of Malaysia Airlines’ potential corporate rebranding after its MH370 and MH17 disasters.

Jessica Li and Noelle Nelson, assistant professors of marketing, are scholars of consumer behavior and can speak on the airline’s efforts to rebrand after recent aviation tragedies have left its reputation at historic lows.

Media reports suggest the airline is looking at several options to reshape its image because of recent disasters.

Nelson says changing a brand name can be helpful in avoiding negative associations, but erasing memories of tragic events is especially difficult.

Li holds a doctorate in social psychology from Arizona State University. Her current research investigates how emotions and motivations affect consumer behavior, judgment and decision-making.

Nelson earned a doctorate in marketing from the Carlson School of Management at the University of Minnesota. Her research efforts include the role memory plays in consumer evaluations and how negative emotions affect consumer learning.

To schedule an interview, contact Austin Falley at 785-864-3852 or afalley@ku.edu.

Photos: From top, Jessica Li, Noelle Nelson.



David Roediger’s award-winning research and writing has already transformed how historians view the growth of social freedoms in America though the intersection of race, class, ethnicity, and labor. Now Roediger, as KU’s first Foundation Distinguished Professor of History (http://bit.ly/1AbAqYw), will continue to break new ground in those fields as he works with KU’s departments of American Studies and History. Roediger likes to study historical flash points — where one particular change brings a cascade of wider cultural changes. His latest book, “Seizing Freedom, Slave Emancipation and Liberty for All,” makes the point that as slaves began freeing themselves across the South during the Civil War, their emancipation inspired and ignited other cultural movements for freedom — such as the women’s movement for suffrage and the labor movement for better working conditions and an eight-hour day. Understanding the individual stories of average people who wanted to make their lives better, including slaves or factory workers, are important to understanding the wider political movements and elections, Roediger said. “It's tempting to think that all the important political questions have been decided,” he said, “but actually people are constantly thinking about what freedom would mean for them.” Tags: #KUcommunities #CivilRights #History American Studies at KU
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Lauded race and class historian becomes KU Foundation Professor David Roediger’s award-winning research and writing has already transformed how historians view the growth of social freedoms in America though the intersection of race, class, ethnicity, and labor. Now Roediger, as KU’s first Foundation Distinguished Professor of History (http://bit.ly/1AbAqYw), will continue to break new ground in those fields as he leads KU’s departments of American Studies and History. Roediger likes to study historical flash points — where one particular change brings a cascade of wider cultural changes. His latest book, “Seizing Freedom, Slave Emancipation and Liberty for All,” makes the point that as slaves began freeing themselves across the South during the Civil War, their emancipation inspired and ignited other cultural movements for freedom — such as the women’s movement for suffrage and the labor movement for better working conditions and an eight-hour day. Understanding the individual stories of average people who wanted to make their lives better, including slaves or factory workers, is important to understanding the wider political movements and elections, Roediger said. “It's tempting to think that all the important political questions have been decided,” he said, “but actually people are constantly thinking about what freedom would mean for them.”


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