Contact

Austin Falley
School of Business
785-864-3852

Branding, consumer behavior experts can comment on Malaysia Airlines corporate rebranding

Tue, 08/12/2014

LAWRENCE — University of Kansas marketing and consumer behavior scholars are available for comment on the recent news of Malaysia Airlines’ potential corporate rebranding after its MH370 and MH17 disasters.

Jessica Li and Noelle Nelson, assistant professors of marketing, are scholars of consumer behavior and can speak on the airline’s efforts to rebrand after recent aviation tragedies have left its reputation at historic lows.

Media reports suggest the airline is looking at several options to reshape its image because of recent disasters.

Nelson says changing a brand name can be helpful in avoiding negative associations, but erasing memories of tragic events is especially difficult.

Li holds a doctorate in social psychology from Arizona State University. Her current research investigates how emotions and motivations affect consumer behavior, judgment and decision-making.

Nelson earned a doctorate in marketing from the Carlson School of Management at the University of Minnesota. Her research efforts include the role memory plays in consumer evaluations and how negative emotions affect consumer learning.

To schedule an interview, contact Austin Falley at 785-864-3852 or afalley@ku.edu.

Photos: From top, Jessica Li, Noelle Nelson.



KU in the news
The Washington PostFri, 05/15/2015
Throwback Thursday at KU: Do you remember the Glass Onion? Fred Sadowski, a photograher for the Kansan, wrote on the back of this photo: "The Glass Onion, 624 W. 12th St., is a popular place for undergraduates to meet. The coffee shop offers a variety of drinks, food, and a good place to study." We can still taste the milkshakes. KU History

#KUfacts : KU grad programs in special education, city mgmt rank No. 1 among public universities, says @USnews . #BestofKU


One of 34 U.S. public institutions in the prestigious Association of American Universities
26 prestigious Rhodes Scholars — more than all other Kansas colleges combined
Nearly $290 million in financial aid annually
46 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
—ALA
23rd nationwide for service to veterans —"Best for Vets," Military Times