Austin Falley
School of Business

KU to host 2014 Big 12 MBA Case Competition this week

Wed, 03/26/2014

LAWRENCE — The University of Kansas School of Business will host MBA students from nine conference universities for the eighth-annual Big 12 Case Competition this weekend at the Kansas Union.

The annual competition challenges MBA students with a real-world business problem from a local company. The students then have 24 hours to research, analyze and present a solution for a panel of judges. The teams will be given their challenge Friday morning and will present their solutions Saturday morning, with a final round in the afternoon.

The competition aims to test MBA students on the core competencies of management, including teamwork, leadership, problem solving and presentation skills, said Catherine Shenoy, KU director of MBA programs. With the additional pressure of a time limit, case competitions are a particularly creative way for students to test their classroom knowledge.

“The competition lends more urgency and focus to the process of coming up with a solution,” she said. “It helps hone really important analytical and communication skills that are used every day in the business world.”

With each university sending its top MBA students, the event is also an important opportunity for students and their advisers to network with each other, as well as with competition judges and company executives.

“This is an opportunity for all of our peer schools to showcase their top MBA students,” said Dee Steinle, administrative director of masters programs. “You get to see the best of each program.”

Although students are competing against one another, the event focuses on building strong ties between fellow universities and MBA programs. While the students are competing, advisers will have the opportunity to tour campus, as well as network with their fellow advisers from Big 12 universities.

“Over the years, we found we all face similar challenges,” Shenoy said. “Even when we are competing for students, it’s still a very collegial competition. It’s a great way to strengthen our professional network.”

It’s been a number of years since KU has hosted the competition, and with so many recent advances and developments, KU and the MBA team are excited to take their turn.

“We’ve had so many changes in the last few years,” Shenoy said. “With the new ranking, the new curriculum and the advent of a new building, it’s a great way to highlight all the changes and let our peers know about all the great things happening at KU.”

Universities sending teams to the Big 12 Case Competition this year include Baylor, Iowa State, Kansas State, Oklahoma State, Texas Christian, Texas Tech and West Virginia universities and the University of Oklahoma.

Matt Menzenski, a graduate student in Slavic languages & literatures, took this photo during President Obama’s speech at KU Thursday. Menzenski says he was struck by how relaxed the president was in his delivery. He missed a chance to hear former President Bill Clinton speak in his hometown in 2004, but finally got to see a sitting president this week at KU. “The opportunity to hear the president speak is just one of many great opportunities I've had at KU. So many interesting talks and events happen here all the time. I try to attend at least one a week-- it's never hard to find something interesting to go to.” Tags: University of Kansas College of Liberal Arts and Sciences KU School of Languages, Literatures & Cultures KU Dept of Slavic Languages - Friends & Alumni Barack Obama The White House #exploreKU #POTUSatKU

Class outside… in January. Yes, please. #exploreKU (📷: insta samh131)
Explore KU: The Bells of Mount Oread KU’s Campanile, a 120-foot-tall timepiece that tolls automatically on the hour and quarter-hour, not only sounded in the 2015 New Year at midnight with 12 mighty gongs, but also regularly rings up memories for many Jayhawks – the 277 faculty and students who gave their lives during World War II, the graduates who walk through its doors at commencement, and aspiring students who have strolled through the Lawrence campus. (See For nearly 60 years, KU’s 53-bell carillon has been tolling the sounds of peace and serenity across Mount Oread since it was installed in June 1955 inside the landmark World War II Memorial Campanile, which was dedicated in 1951. (See The carillon is also a four-octave musical instrument, which is played with a giant keyboard and foot pedals. University Carillonneur Elizabeth Egber-Berghout (, associate professor of carillon and organ, climbs 77 steps up a spiral staircase in the bell tower to perform recitals several times a month.

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