News
Study finds people more cynical toward news more likely to believe misinformation
A study led by the University of Kansas explored news skepticism, news trust and misinformation. Results showed people with more news knowledge had more news skepticism, but those with more news cynicism were more likely to believe misinformation. The results can help improve media literacy and fight misinformation, the authors said.
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Tue, 05/05/2026
Marketing expert develops framework providing retailers strategies for organizing around ecosystems
In a new article, Murali Mantrala, the Ned Fleming Professor of Marketing at the University of Kansas, provides a practical framework for how retailers can deploy an ecosystem-centric strategy focusing on interdependent sets that jointly create and capture customer value.
Tue, 02/24/2026
Social media discussions fueled ‘meme stock’ events and significant short squeezes, research finds
In a new article, Angel Tengulov, assistant professor of finance at the University of Kansas, examines how discussions on social media fueled the association between retail trading and subsequent stock returns during the “meme stock” events of 2021 that sparked massive short squeezes.
Thu, 02/19/2026
Witnessing service workers being treated poorly inspires bigger tips, study finds
In a new article, Jonathan Beck, assistant professor of marketing at the University of Kansas, finds that customers who witness incivility toward service employees experience feelings of pity, followed by increased emotional support and, ultimately, an increased tip for the target employee.
Mon, 02/16/2026
Multinational corporations weigh ‘de-risking’ strategies for navigating political unpredictability in China
In a new article, University of Kansas political science researchers introduce an analysis of how multinational corporations might adapt to political risks in doing business with an increasingly authoritarian China.
Mon, 02/09/2026
New research supports ‘trauma-informed lens’ for entrepreneurship community
Past research has found that some subpopulations — including immigrants and veterans — who experience disproportionate exposure to trauma are more likely to become entrepreneurs. New work from a KU School of Business researcher introduces a trauma-informed approach as an evidence-based tool to mitigate trauma's effects on functioning and entrepreneurial success.
Mon, 02/02/2026
Human-AI interactions stimulate coordination among co-workers and improve team performance, study finds
In a new study, Todd Hall, assistant professor of business at the University of Kansas, finds that human-AI interactions can stimulate relational coordination among co-workers and improve team performance.
Tue, 01/27/2026
'Swiftynomics' explores how women power, redefine economy
A new book from KU researcher Misty Heggeness titled "Swiftynomics: How Women Mastermind and Redefine Our Economy” pairs rigorous data with humor, personal anecdotes and Taylor Swift song titles as chapter subheadings to tell the story of women who have survived and thrived in overlooked ways. It also shares policy prescriptions for a more sustainable workforce.
Tue, 12/09/2025
Lack of competition leads to more efficient and effective auditing, study finds
In a new working paper, Will Ciconte, assistant professor of finance at the University of Kansas, investigates the relation between audit competition, quality and labor hours, finding that auditors who appear to be operating in less competitive markets are more efficient and more effective.
Mon, 11/24/2025
Strong incentives may lead to even more employee burnout, research finds
In a new article, Rob Waiser, an assistant professor of marketing at the University of Kansas, examines how firms should account for effects like fatigue and burnout when designing incentive compensation for their employees.
Wed, 08/20/2025
B2B sales now require a ‘holistic’ selling approach, study finds
In a new study, Murali Mantrala, the Ned Fleming Professor of Marketing at the University of Kansas, examines how the key role of the salesperson has evolved in business-to-business sales, in response to changing buyer behavior during the purchase journey.
Fri, 08/01/2025
Matching skills with jobs in mutual fund industry leads to higher risk-adjusted performance, study finds
In a new study, Gjergji Cici, the Koch Professor in Business Economics at the University of Kansas, explores how firms that match skills of their employees with jobs in the mutual funds industry leads to significantly higher risk-adjusted performance.
Tue, 07/15/2025
IT-capable employees improve relevance and timeliness of financial reporting, study finds
In a new study, University of Kansas School of Business researcher Adi Masli examines IT-capable employees’ role in the production process of financial information, deducing that enhanced management of raw data during this process decreases technical errors and increases data processing speed.
Tue, 07/01/2025
Corporate victims of ransomware may make matters worse by paying attackers, study finds
In a new study, University of Kansas business researcher Debabrata Dey examines when organizations accede to ransomware payment demands and, in doing so, incentivize attackers to launch more attacks, elevating the chance of a future breach not just for themselves but for others.
Thu, 06/05/2025
$10 million gift ensures construction of new entrepreneurship hub at KU
The University of Kansas School of Business received a $10 million gift commitment from an anonymous donor that ensures the construction of a new entrepreneurship hub building that benefits the greater KU community by teaching students to solve problems in meaningful ways. The new gift supplements the donor's lead gift of $50 million in 2023.
Tue, 05/13/2025
Study gauges what affects professional women soccer players' social media brands
Nataliya Bredikhina of the University of Kansas led a study analyzing how factors like team, media and market affect European professional women's soccer players' online brands and social media following. All factors played a part, but not equally.
Tue, 05/06/2025
Profit motivation of social media companies may compel them to inject bias and create polarization, study finds
Social media companies thrive on the subtle influencing of users’ behavior. “It is of interest to social media companies to nudge users in such a way that their engagement level increases, but as a result, echo chambers are created and the level of polarization increases,” said Debabrata Dey, a professor of business at the University of Kansas.
Tue, 04/29/2025
Airlines can improve travel efficiency and resilience by incorporating passenger-level data, study finds
Mazhar Arikan, associate professor of business at the University of Kansas, explores how airlines that incorporate passenger-level data along with flight-level data could make modest adjustments in passenger itineraries that result in major travel improvements without significantly deteriorating efficiency.
Tue, 04/22/2025
Partisan politics proved most significant factor for speed of corporate shutdowns during pandemic, study shows
In a new study, Shradha Bindal, assistant professor of finance at the University of Kansas, investigates the speed with which U.S. firms shut down their headquarters because of the COVID-19 pandemic. It finds that the political orientation of the firms and their CEOs proved the most significant factor.
Thu, 04/17/2025
KU ranks 37th among US public universities granted utility patents in 2024
The University of Kansas ranked 37th among public institutions in the Top 100 U.S. Universities Granted Utility Patents in 2024, a list published by the National Academy of Inventors. The list showcases universities that play a pivotal role in advancing the innovation ecosystem and driving economic growth in the United States. KU ranked 59th among all universities.
Mon, 04/07/2025
The Care Board, KU-led site to gather information on care work's role in the economy, now live
The Care Board, a project that gathers information on care work, which often goes unnpaid, done every day in the American economy is now live. The site can help journalists, policymakers, communities, nonprofits and the public better understand the influence care work has on the American economy.
Thu, 03/06/2025
Groundbreaking contributions to effects of chaos and bifurcation in economics chronicled in new book
In a new book, William Barnett, the Oswald Distinguished Professor of Macroeconomics at the University of Kansas, provides a unified presentation of his contributions to the literature on chaos, economic bifurcation and nonlinear dynamics. The span of the book’s research begins in 1988 with Barnett’s initial finding of chaos in economic data.
Mon, 10/21/2024
Health effects of trauma linked to performance at work
In a new paper, Elizabeth Embry, assistant professor of entrepreneurship at the University of Kansas, offers a theory linking health effects of trauma to performance outcomes at work, suggesting how managerial awareness of trauma manifestations is a necessary step toward workplaces becoming supportive or healing.
Mon, 10/14/2024
Crowdsourcing proves more accurate than retail-buying experts at predicting fashion demand
In a new paper, Murali Mantrala, the Ned Fleming Professor of Marketing at the University of Kansas, finds that crowdsourced forecasts from ordinary customers are more accurate than those of expert fashion buyers. The research also determines an ideal crowd size and composition for predicting demand for fashion items in retail buying decisions.
Mon, 09/09/2024
Human values and expertise improve AI reliability, study finds
In a new paper, Michael Lash, assistant professor of business at the University of Kansas, proposes a novel approach for incorporating human experts in machine learning models. This increases reliance, trusting and sense-making of the explanations returned by artificial intelligence.
Wed, 08/28/2024
Online sports betting drains household finances more than other gambling options, research shows
In a new working paper, Kevin Pisciotta, assistant professor of finance at KU, finds that not only does online sports betting lead to increased betting activity, it also leads to higher credit card balances, less available credit and a reduction in net investments.
Wed, 08/21/2024
University of Kansas awarded $26 million for new Engineering Research Center from National Science Foundation
KU is the lead institution for a new National Science Foundation Gen-4 Engineering Research Center — Environmentally Applied Refrigerant Technology Hub (EARTH) — that will focus on developing sustainable refrigerants to address climate change. EARTH is led by Foundation Distinguished Professor Mark Shiflett in the Department of Chemical & Petroleum Engineering at the KU School of Engineering.
Wed, 07/31/2024
New dashboard shows the scope and uses of federal funding streams in Kansas
The Institute for Policy & Social Research at the University of Kansas published a new data dashboard showing the flow of federal funding from the Coronavirus Aid, Relief, and Economic Security (CARES) Act and the American Rescue Plan Act (ARPA) into Kansas. As of March 2024, over $11.5 billion has been expended across the state through programs funded by the CARES Act and ARPA.
Fri, 04/12/2024
Icorium Engineering Company earns top-5 finish at 2024 Rice Business Plan Competition
Icorium Engineering Company, a sustainable engineering startup and spin-out company from KU, recently placed fifth overall and won more than $180,000 in investments and nondilutive cash and in-kind prizes at the prestigious Rice Business Plan Competition at Rice University in Houston.