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MBA program rolls out new full-time tracks

Mon, 08/26/2013

LAWRENCE — Students entering the full-time Master of Business Administration program this fall will choose between two new tracks: finance and marketing supply chain management.

The tracks are part of a retooled, streamlined full-time MBA curriculum, which will commence fall 2013. The revised program comprises 49 credit hours and can be completed in 16 months.

The new curriculum was designed looking “inward and outward,” said Catherine Shenoy, director of MBA programs. The MBA committee analyzed faculty strengths and past MBA career placement, and asked what alumni and employers were looking for in MBA graduates.

The marketing supply chain management track, or MSCM, provides insights into the integrated customer experience.

“From understanding what customers need and want, to delivering the most relevant product or service to the customer in the best way, the new MSCM track’s core business competency crosses over disciplines in marketing and supply chain management,” Shenoy said.

Nearly 60 percent of recent MBA graduates have gone into some type of finance position, she said, and our finance professors teach a significant set of electives for the program, so a defined full-time MBA track in finance was a natural fit.

Many recent MBA graduates have gone into positions that crossed supply chain and marketing roles. In discussing a potential new track, employers and faculty alike were excited about the possibility for a hybrid marketing and supply chain management track, Shenoy said.

Graduates of the new MSCM track will have a bevy of career placement opportunities, including roles as marketing analysts, brand managers, retail management, supply chain analysts, purchasing managers and other supply chain-focused careers. The track also has considerable value to a student interested in general management or strategy consulting, Shenoy said, and provides an important skill set for budding entrepreneurs.

“Many new ventures fail from lack of focus on the integrated customer experience,” Shenoy said. “Some of the world’s most successful startups found early success because of their focus on marketing supply chain management, such as Walmart, Zara, Apple and Amazon, and many others have excelled because they have been able to deliver, in a unique way, a product or service consumers want.”

The MSCM track will provide students with a unique, high-level understanding of how the two disciplines work together, said David Byrd-Stadler, director of employer relations. The new track will not only benefit the companies that hire MBA graduates, he said, but will also provide students with diverse career options as they grow professionally.

“We have so many strong consumer brands in this region,” Byrd-Stadler said. “Brands such as Hill’s Pet Nutrition, Garmin, Sprint, Payless ShoeSource, among others, make a natural fit for our students looking for careers in marketing and supply chain after their MBA.”

KU’s revised full-time MBA program follows a fall 2012 review of its Kansas City-based working professional MBA program. For more information, visit business.ku.edu.



Wanna Skype? Chancellor gets creative to surprise Truman winner. See it here: http://bit.ly/1awodaa
Rock Chalk! Junior Ashlie Koehn named KU's 18th Truman Scholar
Ashlie Koehn, a University of Kansas junior from Burns studying in Kyrgyzstan, interrupted helping her host family prepare dinner to make a Skype call on Monday evening.

.@KU bschool 's KIP team includes @KU _SADP students in all-ages housing project. http://t.co/c6Ss0FsWLL #KUworks http://t.co/FW0eI69uRi
Wanna Skype? Chancellor gets creative to surprise Truman winner From KU News Service: http://bit.ly/1awodaa Ashlie Koehn, a University of Kansas junior from Burns studying in Kyrgyzstan, interrupted helping her host family prepare dinner to make a Skype call on Monday evening. To her surprise, Chancellor Bernadette Gray-Little was on the other end of the call letting Koehn know she had been named a 2015 Harry S. Truman Scholar. Koehn is the 18th KU student to be named a Truman Scholar and the only 2015 recipient from the state of Kansas. Earlier this month, she was also named a 2015 Udall Scholar. And in spite of a distance of more than 10,800 kilometers and 11 time zones, Koehn’s thrill from hearing the news from the chancellor came through loud and clear. “Ashlie’s experience at KU epitomizes a quality undergraduate experience. She challenged herself in her coursework, exposed herself to different research opportunities, studied abroad in Germany, Switzerland and Kyrgyzstan, and participated in both student government and community service projects,” Gray-Little said. “This is quite a year for Ashlie. Her hard work is a wonderful reflection on her and also a great reflection on the university, and we all congratulate her.” Each new Truman Scholar receives up to $30,000 for graduate study. Scholars also receive priority admission and supplemental financial aid at some premier graduate institutions, leadership training, career and graduate school counseling, and special internship opportunities within the federal government. Koehn, a member of KU’s nationally recognized University Honors Program, is majoring in environmental studies, economics and international studies. Her goal after earning her KU degree is to pursue a master’s degree in economics at either the London School of Economics or the University of Reading, with a focus on the economics of climate change. In 2014, she received KU’s Newman Civic Engagement Award for her work establishing the Coalition against Slavery and Trafficking. Her involvement with the issue was sparked by Hannah Britton, associate professor of political science and women, gender, and sexuality studies, who hosted national conference on contemporary slavery at KU three years ago. “Ashlie and I met several times to think about what KU students could contribute to the issue of slavery and human trafficking, and the result was her founding of KU CAST,” Britton said. “After a year as president, Ashlie successfully handed the organization over to the next student leader. She demonstrated her strong leadership qualities by setting a unique goal and then pursuing it with her sense of passion, engagement and dedication. No matter the country or context, her leadership strength is evident in her coursework, her public service and her work experiences.” The University Honors Program works with a campus committee to select KU’s nominees for the Truman Scholarship and supports them during the application process. Anne Wallen, assistant director of national fellowships and scholarships, noted it was an amazing ruse to pull off the surprise. Originally, the call was set up to be between Wallen and Koehn. “I was totally not prepared to be greeted by Chancellor Gray-Little, but it was an amazing surprise for sure,” Koehn said. “As a first-generation student, it took time to learn the collegiate system, but my parents taught me to be resourceful and independent from a young age and KU and the Kansas Air National Guard have provided me with the opportunities to drive me into the future, both at graduate school and in my career. I plan to use the Truman Scholarship to pursue a career as an environmental economist helping to shape future trade agreements and leverage action on important international environmental issues, particularly concerning climate change.” Koehn also had a surprise of her own for the chancellor — the meal she was helping to prepare was not exactly typical Kansas dinner fare. On the menu with her host family in Kyrgyzstan on Monday was a traditional Kyrgyz meal called Beshbarmak, or “five fingers,” because you eat it with your hands. The dish is made of horse and sheep and was being prepared as a birthday celebration for Koehn’s host mom. Chancellor Gray-Little, as she signed off from Skype, made sure to encourage Koehn to enjoy her Beshbarmak. Koehn is the daughter of Rodney and Carolyn Koehn of Burns. She graduated from Fredric Remington High School in Moundridge. She is an active member of the Kansas Air National Guard and currently on leave while studying abroad in Bishkek, Kyrgyzstan. She is a member of the KU Global Scholars Program and a past member of the Student Senate. In addition to being named a 2015 Truman and Udall scholar, she was named a 2014 Boren Scholar and Gilman Scholar and in 2013 was named the Kansas Air National Guard Airman of the Year.


One of 34 U.S. public institutions in the prestigious Association of American Universities
26 prestigious Rhodes Scholars — more than all other Kansas colleges combined
Nearly $290 million in financial aid annually
46 nationally ranked graduate programs.
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Top 50 nationwide for size of library collection.
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