Business, Economics and Innovation

In a new article, Murali Mantrala, the Ned Fleming Professor of Marketing at the University of Kansas, provides a practical framework for how retailers can deploy an ecosystem-centric strategy focusing on interdependent sets that jointly create and capture customer value.

Lilly Springer, doctoral candidate in economics at the University of Kansas, found that states that implemented total abortion bans by the start of 2023 experienced a 1.6% increase in the overall birth rate. They also experience 4.3% and 2.1% increase in monthly postpartum women and formula-fed infant WIC participation, respectively, leading to an additional $6.9 million in food costs.

In a new article, Rob Waiser, assistant professor of marketing, examines how tipping — a social process once confined to hospitality — is now appearing in unexpected places and becoming more expensive. But when designed thoughtfully, it can reinforce customer centricity rather than undermine it.

In a new article, Angel Tengulov, assistant professor of finance at the University of Kansas, examines how discussions on social media fueled the association between retail trading and subsequent stock returns during the “meme stock” events of 2021 that sparked massive short squeezes.

In a new article, Jonathan Beck, assistant professor of marketing at the University of Kansas, finds that customers who witness incivility toward service employees experience feelings of pity, followed by increased emotional support and, ultimately, an increased tip for the target employee.

In a new article, University of Kansas political science researchers introduce an analysis of how multinational corporations might adapt to political risks in doing business with an increasingly authoritarian China.

Past research has found that some subpopulations — including immigrants and veterans — who experience disproportionate exposure to trauma are more likely to become entrepreneurs. New work from a KU School of Business researcher introduces a trauma-informed approach as an evidence-based tool to mitigate trauma's effects on functioning and entrepreneurial success.

Raj Bhala, University Distinguished Professor of Law at KU, has written an analysis outlining how international trade law is being destroyed, not simply changing. His peer-reviewed work, published in the Transatlantic Law Journal, outlines why this is happening and examines if it can be saved.

In a new study, Todd Hall, assistant professor of business at the University of Kansas, finds that human-AI interactions can stimulate relational coordination among co-workers and improve team performance.

A new book from KU researcher Misty Heggeness titled "Swiftynomics: How Women Mastermind and Redefine Our Economy” pairs rigorous data with humor, personal anecdotes and Taylor Swift song titles as chapter subheadings to tell the story of women who have survived and thrived in overlooked ways. It also shares policy prescriptions for a more sustainable workforce.