LAWRENCE — For the third consecutive year, the University Daily Kansan’s advertising staff was named “Best the Nation” by the College Newspaper Business and Advertising Managers Inc. The ad staff was in San Diego last week at the CNBAM Convention.
"I am very proud of the Daily Kansan's business staff members, all of whom are carrying a full load of undergraduate courses while doing an outstanding job to generate the revenues to support the Daily Kansan's role as a vital member of the KU community,” said Mark Johnson, chairman of the Kansan board of directors. “Under the excellent direction of Business Manager Jon Schlitt and General Manager Malcolm Gibson, the Daily Kansan has had an enviable record of success at CNBAM for the past several years."
“At a time when some media companies are struggling with creating successful advertising campaigns and generating revenue, it’s wonderful to see our students excelling at this critical aspect of media viability,” said Ann M. Brill, dean of the School of Journalism.
The Kansan ad staff won awards at CNBAM, including:
First Place: Best Training Program, Best Classified Page, Best Digital Rate Card, Best Sales Promo Materials
Second Place: - Best Multi-Media Ad Campaign, Best Sales Increase of a Special Section, Best Sales Pitch, Best Social Media/App Strategy
Third Place: Best Promo Print Campaign
• First Place - Lorin Jetter, of Topeka; Sales Rep of the Year
• First Place - Tim Shedor, of Overland Park; Designer of the Year
• Third Place - Ross Newton, of Olathe; Manager of the Year
The awards gave the Kansan its third straight ranking of College Newspaper of the Year.
“Winning Best in the Nation is never a given, and the students of the Kansan, especially since this summer, set this as one of their goals. They’ve worked extremely hard to do the best work possible every single day. It’s very reaffirming to see that work recognized on a national scale by a group as prestigious as CNBAM,” said Jon Schlitt, Kansan sales and marketing adviser. “It is also a great tribute to the alumni of the Kansan and the J-School. Our alumni did great work during their time at the Kansan, and our students continue to set the bar high.”
Newton also won the “Saturday Morning Sell-Off.” This is also the third consecutive year a Kansan staffer took home the title in that competition.
Visit Kansan.com or journalism.ku.edu for more on the Kansan and the Journalism School.