LAWRENCE — As the media landscape continues to change across the country, more communities are finding themselves in news deserts, without the coverage where they once had thriving newspapers. Meanwhile, journalism students are looking to learn their craft and gain real-world experience. In Kansas, one community is close enough to campus for the two to partner to provide coverage and lessons in today’s media realities.
University of Kansas students from the William Allen White School of Journalism & Mass Communications are providing news coverage for Eudora, a city of roughly 6,300 residents about 10 miles from campus. The project began as a way to give students social media experience with a professional client and has grown into a news site providing coverage of events, local businesses, sports teams, schools and people.
Teri Finneman, assistant professor of journalism, is leading the project. In previous teaching experiences, she had students conduct social media management projects for clients. She asked to work with Eudora’s Convention and Visitor's Bureau to revamp the page Eudora Events after learning that the community no longer had a local newspaper.
“I couldn’t believe it. I immediately decided I wanted to do something about it, so I ended up reaching out to the city to see what we could do to get something off the ground,” Finneman said.
The result has been students in both social media and reporting classes providing coverage through the aforementioned Facebook page and a newly launched Eudora Times news site. When the social media class began overseeing the Eudora Events page in the fall, numbers of likes, shares and other metrics increased.
“It became apparent very quickly how much people in the city wanted to see coverage of what’s going on there,” Finneman said. “The numbers were good, so I decided to bring in the reporting class, too.”
The class has written and published features on local businesses such as a new coffeehouse and food truck specializing in desserts; school events, including a class building a house in the community and students traveling to Ecuador to learn about conservation; and community topics such as a fundraising campaign for a new library and the local Scout troop’s anniversary. The pieces are all featured on both the site and Facebook. Nearly 1,000 people have liked the page, and others receive push notifications when new content is published. Every story includes photography, video or other multimedia.
While the project is part of a class, students said it’s meant more than turning in an assignment for a grade. Riley Wilson, a reporting student, said the idea of covering Eudora reminded her of her hometown of Wamego.
“I think small towns have a lot of interesting aspects that people don't know about because there's not good news circulation, and I think small towns are really interesting and have good stories to tell,” Wilson said. “The experience of writing for the Eudora Times is the first time a story I wrote has been seen by people other than my professor. What I like most about the project is really just talking to the people of Eudora. They've all been so excited to talk and tell their story. It really is fun every time I go to Eudora to do a story.”
While the project started as a class trying its hand with social media management for a client, the positive reception and success have led to discussions on how it could be expanded. Finneman said she hopes to bring on more students and expand coverage into city government and other areas while simultaneously providing unique real-world learning opportunities.
“This has been a more immersive experience than what I've had in other classes. I feel like with this experience, I've had the opportunity to learn more by doing,” said Lucie Krisman, a reporting student. “I'm getting valuable hands-on experience that will help me a lot in the future, and I've been learning how to work around obstacles that I didn't know how to overcome as early as last semester, which is awesome.”
Community newspapers can provide a record of what’s happening and insight into local governance. A loss of local coverage can lead to a lack of news literacy, which can contribute to distrust of media, fostering a negative climate in which news is distrusted or considered “fake news,” and uncertainty of which news sources are legitimate, Finneman said. A community-university partnership can address those issues and be beneficial to both parties.
“The Kansas Press Association has always valued our partnership with the William Allen White School of Journalism. The real-world experience that can be gained by students working with communities to provide coverage is valuable to both the students that are doing the work and the communities they serve,” said Emily Bradbury, director of the Kansas Press Association. “The KPA is excited and supportive of the new and innovative ways that Dr. Finneman and her class are using to cover Eudora, and we are always learning from our members — and this will be no exception.”
Journalism professors have always encouraged their students to get out of the classroom and off campus to learn how to tell stories, meet sources and hone their craft. As more newspapers fold, that has led to increased opportunities for students to get that learning experience while also seeing the realities of the media industry.
“What’s great about this for students is I’m somebody who hates canned exercises in class and am a proponent of getting off campus and doing the job. And employers want to know students really can do the job,” Finneman said. “Journalism professors tend to see gaps and want to help while giving their students experience, but I also think we’re in an era of media entrepreneurship. We’re seeing more interest in that, and this is a way to show there can be a future with it.”
Video credit: Eudora Times